SUMMARY
Taking Full Ownership of a $5 Mn/Month Google Account Mid-Transition
Atidiv partnered with a large US-based media agency that needed urgent support managing one of its high-value Google Ad accounts — running at USD 5 Mn in monthly ad spend. With the Search lead exiting and only one week of handover time, Atidiv stepped in to manage end-to-end performance across Pmax, Shopping, branded and non-branded campaigns. Through daily pacing checks, multi-dimensional audits, and continuous bid and budget optimisation, Atidiv not only stabilised the account but drove results well beyond targets — achieving 149% of revenue goal and a ROAS of 7.38 against a target of 5.12.
| ABOUT THE CLIENT
A large media agency based in the US that needed support in managing one of its Google Ad accounts running at USD 5 Mn in monthly ad spend. |
CHALLENGE
An Unsupported $5 Mn Account With No Transition Time
The client faced a critical operational gap when its Search lead exited with minimal handover — leaving a large, complex Google account exposed at peak spend levels.
- Agency transition: Search lead exited and the account was left unsupported with no continuity plan.
- Minimal handover: Only one week of knowledge transfer from the outgoing Search lead before exit.
- Complex campaign mix: Large campaigns including Pmax, Shopping, branded and non-branded formats — each requiring specialist management.
- Budget volatility: High fluctuation in budget on a weekly basis added pressure to pacing and performance management.
SOLUTION
Structured Audits, Daily Pacing, and Continuous Optimisation at Scale
Atidiv immediately assumed ownership of the account and put in place a rigorous operational rhythm to stabilise performance and push beyond targets.
- Daily pacing checks to ensure spends are aligned with weekly goals across all campaigns and formats.
- Multiple audits — covering keywords, search terms, product feed quality, auction insights, and geo — to surface optimisation opportunities across the account.
- Regular adjustments to budgets, bid strategies, and negative keywords to improve ROAS beyond targets and reduce wasted spend.
OUTCOME
Targets Exceeded Across Every KPI — Revenue at 149%, ROAS at 144%
By stepping in at a critical moment and executing with rigour, Atidiv delivered results that significantly outperformed client targets across revenue, spends efficiency, and return on ad spend.
| KPIs | Target | Achieved | % of Target |
| Revenue | $26.8 Mn | $40.0 Mn | 149% |
| Spends | $5.2 Mn | $5.4 Mn | 103% |
| ROAS | 5.12 | 7.38 | 144% |
| Revenue surpassed target by 49% ($40.0 Mn achieved vs $26.8 Mn target), while ROAS reached 7.38 against a target of 5.12 — a 44% outperformance — all within a constrained spend envelope. |