SUMMARY
Eliminating QA Errors and Manual Overload at Scale
Atidiv partnered with a leading US-based media buying platform — generating $500M+ in annual revenue across 10+ US locations and 1,300+ employees — to take over end-to-end campaign operations across four channels: Search (Google), Social Media, YouTube & Display, and Programmatic. By delivering structured QA, precise campaign execution, and consistent turnaround-time adherence, Atidiv helped the client eliminate $450K+ in annual potential makegood liability, reduce payroll costs by 65%, and scale the engagement 4.5x over eight years.
| ABOUT THE CLIENT
A leading US-based media buying platform with 1,300+ employees generating $500M+ annual revenue with presence across 10+ US locations. |
ENGAGEMENT MODEL
Atidiv embedded as an operational extension of the client’s media team, staffing FTEs who handled campaign setup, QA, pacing, reporting, and tag management across all four channels. |
CHALLENGE
Manual Work and Low QA Quality Were Costing Millions
The client’s internal team faced two compounding problems that threatened both profitability and client satisfaction at scale.
| ⚠ | High-level makegood requests due to low quality of internal QA — errors in campaign setup and execution were slipping through, resulting in significant financial liability and strained client relationships. |
| ↺ | Internal team bandwidth consumed by manual and repetitive tasks — campaign setup, pacing checks, tag management — instead of strategic and critical work that drives client value. |
SOLUTION
End-to-End Campaign Operations Across 4 Channels and 5 Verticals
Atidiv took ownership of the full operational layer of the client’s media buying business — acting as a true delivery partner. The engagement covered all four major paid media channels with consistent, high-quality execution across every vertical the client served.
CHANNELS MANAGED
| Search (Google) | Social Media |
| YouTube & Display | Programmatic |
SCOPE OF WORK — ACROSS VERTICALS
- End-to-end campaign setup on various platforms
- Campaign monitoring
- Campaign QA
- Reporting, pacing and mapping
- Tag management
OUTCOME
Quality Delivery That Unlocked $450K in Savings and a 4.5x Team Scale
By taking over the operational burden with rigorous QA standards and structured execution, Atidiv delivered measurable impact across cost, accuracy, and scale — earning enough trust that the client expanded the engagement 4.5x over eight years.
| $450K | Avg. yearly cost savings in potential makegoods |
| 65% | Savings in payroll cost vs. in-house staffing |
| 30K+ | Requests processed across 5 verticals |
| 600+ | Errors found each month on QA requests |
| 100% | TAT adherence across all engagements |
| >99.9% | Placement accuracy across all campaigns |
TEAM SCALE: STAFFED FTEs (2016–2024)
With high quality delivery, the client scaled Atidiv’s team by ~4.5x in 8 years
| 6 | 10 | 14 | 20 | 28 |
| 2016 | 2018 | 2020 | 2022 | 2024 |