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What are the best practices for setting up a chart of accounts for a D2C company that prioritizes CX-related expenses?
Frequently Asked Questions
Bookkeeping for Small Business
What are the best practices for setting up a chart of accounts for a D2C company that prioritizes CX-related expenses?
A well-designed chart of accounts should separate customer acquisition, customer support, retention, loyalty programs, refunds, shipping, and returns into dedicated categories instead of grouping them under broad operating expenses.
The advantage? Such a segregation creates greater visibility into customer-related costs and their impact on profitability.