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What are the essential features to look for in a live chat platform for a growing consumer brand?


Some of the essential features a live chat platform for growing D2C brands must have are:

a) CRM integration
b) Omnichannel support
c) AI automation
d) Analytics dashboards, and
e) Scalable routing

Besides, a live chat platform should have mobile-friendly chat capabilities, offer multilingual support, and practice strong data security protocols.