If any technology has materialized with more potency than anyone predicted, it is AI. Streaming platforms are ensuring a superior user experience with the help of AI tools that give them real-time data on customer behavior. Using AI to design their services has led streaming platforms to do a better job at content curation that aligns with viewer sensibilities, improve streaming quality, and generate personalized creative illustrations. AI recommendations are now something viewers depend on so that they can watch content that is similar to the content they liked, thus giving streaming services platforms more viewing time.
As a business, it is important to understand what customers want from streaming platforms, although customer needs can be quite dynamic. However, certain things remain quite a universal requirement:
- 72% of streamers want the content to be original, while 55% want older content to be made available. Therefore, the need to mix and match personalized content to accommodate all users could be an important business strategy.
- To 63% of customers, seeing ads is not a big deal if it means they pay a lower subscription fee. Thus, using AI to generate customer-specific ads to generate revenue remains a strong possibility.
In 2025, these are some important statistics that content streaming businesses focus on for better user engagement. Regarding content generation, the percentage of executives who think positively about the role of AI in media compared to those who don’t is quite telling of the trend: 44% versus 11%.
In this article, let us first understand the importance that AI has in streaming platform performance and how it opens up newer scopes in 2025.
What Importance Does AI Have in Streaming Platform Performance?
AI has transformed the streaming business operations fundamentally with its data-driven approach. From content recommendation to stream quality, everything is now decided by the data that AI analyzes for the best results. For instance, AI can track typical streaming times for a specific customer and make sure that the content preferred by them is optimized for
- Dynamic Bitrate Adaptation (DBA):
With the DBA technology, streaming platforms can optimize the video quality for the users in real-time based on their device configuration.
- Automated Resolution Scaling (ARS):
With 74% of customers thinking that using AI will elevate their customer service experience, businesses are on the right path by deploying ARS. The use of such tech helps streaming platforms interact and troubleshoot customer issues effectively in real-time and without human intervention.
- Error Correction Algorithms (ECA):
Users experience the best results of ECA on AI video platforms when its Forward Error Correction (FEC) works perfectly, and there is no delay or lag in video streaming.
Therefore, streaming businesses depend on a lot of AI assistance to achieve customer satisfaction with content personalization in 2025.
What New Scopes Can AI Offer Streaming Platforms to Improve User Experience in 2025?
AI is a powerful tool that allows streaming platforms to
- Quickly resolve issues through an omnichannel messaging solution
- Break language barriers by relevant subtitle generation and content suggestions
- Incorporate the latest technologies smoothly and help a business stay ahead of the competition
- Automate important tasks so that the human agents can focus on fulfilling business-centric goals
Thus, it is evident that AI could work effectively towards widening the user base of streaming platforms. Let us take a look at other avenues that AI use opens up for streaming businesses.
Personalized AI Recommendations
By using AI, streaming platforms achieve certain important objectives that align with their business goals:
- Content Recommendation and Collaborative Filtering: Machine learning in media has enabled streaming platforms to not only make useful recommendations to existing users but also profile users who are likely to subscribe to such content.
- Use of Neural Networks: Utilizing complex logic systems of AI, streaming platforms predict viewing sequences and provide the best recommendations, even across different genres.
- Superior Machine Learning: By utilizing superior machine learning models, streaming platforms ensure that the best model is employed to perform critical functions. Thus, users are never dissatisfied with the type of content they watch and are generally satisfied with the overall functioning of a streaming platform.
Thus, personalization can help a streaming platform reduce the decision-making time of the users and enhance engagement, both of which are important metrics for business success in 2025.
Tracking Financial Metrics and Engagement Rates
The rate of AI adoption in financial services is 52%, which gives a fair idea of streaming platforms correlating important functions like service personalization with financial success. The definite ways in which AI can determine the concurrence of financial metrics and engagement rates are:
- Monitoring the current number of active users so that content performance can be understood quantitatively, and steps might be taken to enhance them
- Understanding watch time as a metric and knowing the changing tastes of the audience with respect to genre
- Tracking the average revenue earned per user so that the viewers can be categorized effectively for better suggestions and subscription packs
- Calculating Customer Lifetime Value (CLV) to understand how much a customer has spent on their subscriptions or what their subscription pattern has been like
- Keeping track of the Customer Acquisition Cost (CAC), ot the financial cost that the company has incurred in retaining a customer
In 2025, these data can be revealing in terms of future policymaking and the general paths that streaming platforms must follow for success.
Enhanced Compliance
Adhering to data security and compliance is a big deal, especially for streaming platforms that are always in the thick of financial dealings, from acquiring rights for films to devising different categories of financial plans. According to recent research, the implementation of AI systems has been able to detect unauthorized access to websites significantly in 2025.
Such advancements could be a great way to remove the snag in revenue-making that streaming agencies have been facing since their advent. AI streaming platforms also have the technological equipment to conduct continuous identity verifications each time a login is detected. Such security measures are great not just for businesses, but also for customers, who otherwise stand the risk of having their accounts hacked by scammers.
Automated Content Generation
The best part of having an AI-integrated system to do the job for you is that you can create targeted, engaging content, including podcasts and articles, for the users. Users love to be included within a community, so interactive methods of engagement like quizzes can yield good results if the streaming platform is seeking better engagement.
People are competitive by nature, and when they see their name up there on the leaderboard, they will surely keep coming to the streaming website. In fact, in order to do better in these interactive sessions, they might increase their screen time so that they can keep themselves updated.
Enhancing User Experience: Too Overwhelming to Navigate? Contact Atidiv Today and Plan Your Growth!
When we talk about the use of AI-led technology to enhance services ranging from CX to media operations, Atidiv is a brand to reckon with. The brand flaunts cutting-edge automation tools to ensure businesses can scale up smarter without requiring dedicated in-house teams.
Let us take a look at some of the numerous advantages of collaborating with Atidiv:
- A flexible ramping up of business procedures so that your business can make the most of the seasonal revenues
- Maintaining the US time zone while aligning talent to projects so that the collaboration with the businesses is seamless
- Execution of all promised functionalities with desirable results within a fixed budget
- Sprint-based tracking of progress so that you have all the control in their hands
- Access to specialized engineers and experts who are ready to troubleshoot issues at your convenience
Atidiv has helped businesses achieve a 60% reduction in their in-house costs consistently over their 15+ years of operation. Contact us today to understand how much more you can achieve with Atidiv’s social media support, virtual voice support, email answering service, and more!
FAQs about streaming platforms use AI in 2025
1. How do I improve user experience in streaming services in 2025?
In 2025, it will be easy to make a big impact on user experience with businesses opting for outsourcing agencies like Atidiv that make the best use of AI for the same. With the help of AI, you can do pretty much everything, from personalizing content to sending the perfect recommendation to engage users. Therefore, the only thing that streaming platforms need to focus on is the quality of the AI technology they are relying on so that they can make informed decisions every time.
2. Is an omnichannel messaging solution a good way to deal with customer queries?
Yes, omnichannel messaging systems make sure that the customers are always connected to the CX team and can get help in real-time. However, with the use of AI, streaming platforms will already have solved the principal issues that users mostly face, such as video buffering or video quality degradation. With AI-led DBA, streaming platforms can now automate the most suitable video quality depending on the device used by users, thus reducing the chances of complaints.
3. How do streaming networks ensure personalization on their platforms?
With the use of AI, it has become easier to guess the type of content that a particular user would be hooked to, according to their viewing history. Therefore, their experience can be personalized and their engagement ensured with the help of targeted email marketing that is more often than not successful in enhancing the click-through rates.